RAWCS Crowdfunding

What is Crowdfunding?

Merriam-Webster defines crowdfunding as "the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet." This modern crowdfunding model is generally based on three types of actors: the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organisation (the "platform") that brings the parties together to sponsor the idea.

RAWCS Crowdfunding

For RAWCS, the three actors are our projects, project donors and the RAWCS website (donations in partricular).

RAWCS has developed a new landing page for its website - rawcs.org.au - which will become live in September 2019. This new landing page will showcase our projects using photos, text and other information supplied by project managers. The aim is to make our website as attractive to potential donors as other crowdfunding sites such as GoFundMe.

Project Managers - we need your help!

We need you to help us help you. Use this page, by clicking on Next Step below, to revise the description of your project to make it interesting to potential donors, add some photos and perhaps suggest donation amounts and set up an appeal. Each step of the process contains some helpful hints to guide you along the way.

Which Project?

Project No:

Project Name:

Your Email:

Password:

Which project are you setting up / amending the crowdfunding details of? The fields of this page are:

The project's number, which is in the format n-yyyy-yy where N is the number and Y is the year (56-2018-19, for example).
The project's name will be displayed automatically once its number has been entered.
Enter your email address to let us know who you are. Project managers, their deputies, regional project coordinators and regional communications supervisors have access to the following steps.
We also need your password. Your password was originally sent to you when you registered your first project. If you've forgotten it, you can click on Reset Password below to have a new password emailed to you.

Click on Next Step below to move on to the project's description.

Need some further assistance? Contact your Regional Communications Supervisor.

Project Name

Project Name:

Project Description

Summary:

Challenge:

Solution:

Long Term Impact:

Hints for your project's description:

Successful fundraising requires being open about your financial need. Tell your story in honest and heartfelt words you’d use to explain your cause to a friend.
Highlight details that paint a personal and compelling picture.
Answer basic questions, such as who the fundraiser is for; what happened; where, when, and why it's important to you; and how the funds will be used.
Break down the costs that make up your fundraising goal. For example, "How the funds will be used: $1,000 will be used for medical transportation and $9,000 will cover Jennifer’s unpaid leave from work to care for her children."
Read your story aloud, considering how it might sound to potential donors. Which details will inspire empathy and compel readers to care enough to make a donation?
The 'summary' describes what the project is about. It must be entered.
The 'challenge' describes what the project aims to fix or address. It is optional.
The 'solution' describes what your project will do to address the challenge. It is optional.
The 'long term impact' describes what the long term impact of the project will be. It is optional.

All changes proposed will be reviewed by RAWCS before appearing on the crowdfunding platform.

Need some further assistance? Contact your Regional Communications Supervisor.

Project Photos

Add photos to your project. These will be used on the RAWCS landing page and will be displayed in a rotating slideshow if a potential donor selects your project for further information.

	Caption	Visible to Public	Action

No photos have been uploaded. Click on the above to start uploading them.

Videos

Add videos to your project. These will be displayed when donors select your project for further information.

Description	Visible to Public	Action

No videos have been linked to this project. Click on the above to start adding them.

Information Documents

Upload documents which give extra information about your project.

Description	Visible to Public	Action

No documents have been uploaded. Click on the above to start uploading them.

Hints for your project's photos and videos:

We suggest five to eight photos will suffice.
High-quality images can instantly evoke empathy in your beneficiaries and have a dramatic impact on fundraising success.
Choose clear, high-resolution feature photos that will attract donors and help persuade them to lend support.
Fundraisers with five or more photos raise more than those with fewer. Add more images to broaden your appeal or show different aspects of your cause. Re-visit this site to update the photos as your project progresses.
Use videos - fundraising projects with videos raise more than those without. Videos are a great way to communicate with supporters and potential donors.

Photo technical requirements:

Photos must have a 4:3 aspect ratio, in landscape orientation. EG 4032x3024, 3968x2976, 2560x1920, 1920x1440 and 800x600 all have a 4:3 aspect ratio. We have prepared these instructions to assist with cropping and re-sizing photos.
PNG and JPEG files are acceptable.
Each file must be 6MB, or less, in size.

Need some further assistance? Contact your Regional Communications Supervisor.

Suggested Amounts

Suggest amounts your donors may like to donate and what such a donation would achieve.

Amount	Equates To	Action

No suggested donations have been set up. Click on the above to start adding them.

Research shows that suggesting amounts to donate, together with what such a donation is likely to achieve increases both the likelihood of donation and the quantum of that donation. For example, a donor who had planned on donating $20 will often select the $25 suggestion where they can visualise what it can achieve.

Examples include 'buy a school desk', 'hire a maternal nurse for a day', 'purchase a classroom set', 'supply medical equipment for one person', etc.

Need some further assistance? Contact your Regional Communications Supervisor.

Specific Appeal

Do you have a Appeal:

Appeal Target:

Appeal Starts:

Appeal Finishes:

Do you have a specific funding target in mind? Providing a specific target allows us to display a funding thermometer for you:

Other information we need on this page:

The dollar target of your appeal.
The date that the appeal began (or begins).
The date on which the appeal will finish. This allows us to show messages like 'only XX days remain'.

Ideally, each project will have an appeal in place. As one appeal draws to a close, another can be initiated to replace it. This keeps donors engaged as it informs them as to what your project is trying to achieve and by when, as well as what funds are needed to achieve it.

Need some further assistance? Contact your Regional Communications Supervisor.

Summary

Project:
Project Name:
Summary:
Challenge:
Solution:
Impact:
Photos:
Videos:
Documents:
Suggested Donations:
Appeal:

Where to from here?

These changes will now be reviewed by RAWCS. Once approved, the updated project details will appear on the RAWCS crowdfunding platform.

Will my project be on the landing page?

Projects are randomly selected for display on the RAWCS landing page. This random selection takes place for each and every visitor to the website. So, yes, your project will appear, but it may not appear every time.

It will, however, always appear in the 'search for a project' section of the RAWCS website.